How many blog posts do you write after each trip?
One? Two? Five? Ten?
After returning from a weekend away, we are often brimming with travel blog post ideas.
In fact, it’s not difficult to come up with eight to ten different titles for a quick trip.
You might be thinking WHHAAA??? How can you come up with 10 different travel blog post ideas from one short trip? Won’t your audience be sick of hearing about that destination after the first five?
Here’s how travel bloggers can get serious blog mileage out of their trips.
Read more: How To Launch Your Travel Blog With A Bang!
Time and time again, we read travel bloggers posting in social media groups and Facebook think tanks asking,
“What do you write about when you’re not travelling?”
If you’re not a full-time digital nomad, or if you’re stuck in one place for a long period of time, it can be hard to think of fresh ideas. Even if you are churning out multiple posts each week, you might be missing out on providing a good variety of content to your readers.
The reality of travel blogging – or any blogging for that matter – is that you need to continue to come up with and provide relevant, up-to-date and informative or entertaining posts.
It’s not enough to simply write an overview of trip – the type of post which reads ‘we did this, then we did that, and finally we went to this’. It won’t cut it in this day and age against the huge volume of travel blogs in existence.
You need to switch from your blogger brain – to your JOURNALIST brain.
Not all successful bloggers are journalists – but most successful bloggers have a journalist brain inside of them. In other words, you don’t have to be a journalist to be a successful blogger – you just have to think like one.
Photo by Juliette Leufke on Unsplash
A journalist brain never rests.
It never stops questioning its surroundings.
It is always looking to go more in-depth, to uncover something new, to ask more questions and to come up with new ideas. For bloggers, that means new and multiple blog post ideas on one subject.
A journalist brain is, at worst, inquisitive, at best – an unduly curious, impertinent, multi-tasking, always-on-the-go, analytical, critical-thinking investigative writing machine.
So how does having a journalist brain help create multiple travel blog post ideas from one trip?
It’s about developing story angles. Switching on your journalist brain will help you realise that every story, every activity, every destination has multiple angles – and therefore multiple opportunities for different posts.
When you’re stuck for travel blog post ideas, consider the basics of any inquiring mind – the who, what, where, when, why and how:
You don’t have to suddenly post 10 posts all at once – you can save up some of these to use at a later date. But brainstorm the ideas as soon as possible after each trip so you can stockpile posts for when it’s a bit quieter.
Rather than writing an overview of every detail of every day, think about how you can provide value and information or entertainment within each post. Think about storytelling. How can you tell the story?
Ahh, the itinerary post is a favourite headline for travel bloggers – and it works. This allows you to share your own experience while helping craft an itinerary for other travellers who may be heading to the same destination.
Read more: 4-Day Tokyo Winter Itinerary
Now start breaking the trip down. What activities did you do? What sightseeing took place? You should easily be able to come up with two standalone articles on at least two different activities you completed.
And if all you did was spend all day on the beach? Then write about the beach, what it’s best for, who would like it and what activities you can do on the beach – snorkelling, kayaking, paddle boarding, swimming, jet skiing etc. This also allows you to write new posts with target keywords that other travellers are likely to be searching.
Read more: Jet Skiing At Beachcomber Island, Fiji
A great travel blog post idea that can net you some income too. The Where-To-Stay post allows you to do a review of a hotel or other accommodation provider, or showcase different options for different styles or budgets.
If you are an affiliate for the likes of Agoda, Booking.com, Airbnb etc, then recommending a place to stay can also be a way to earn affiliate income, if people click on your affiliate link to book their next accommodation.
Read more: Insider Guide: The Fiji Beachouse
The Adventure post is less of a helpful and informative piece, and more about engaging or entertaining storytelling.
It’s a great opportunity to showcase your creative writing and provide a narrative – and personality – to your blog. Perhaps it was the time one of you suffered a terrible accident or injury on a tropical island? Or maybe you took the advice of a couple of local kids and went on an epic journey around a remote island and you thought you’d never see the light of day again?
Both of these did happen to us. So we wrote about them.
Each trip usually always has at least one adventure.
Every traveller needs a bit of advice on how to get around in a new destination.
Use your itinerary as a base for this post. What advice do you have for someone visiting the city or country for the first time? How do you get around? Where can you stay? Where can you purchase mobile data? What are the best places to eat?
One of our all-time top performing posts on Snorkels to Snow is 17 Tips For Your First Visit To Japan. These posts are extremely informative and helpful – plus they can net you a little affiliate income if you are making accommodation recommendations.
Everyone loves a good packing post! Pinterest is drowning in them.
But there’s a reason for that – they’re both helpful for travellers, but a great affiliate option for travel bloggers.
But make sure you are recommending quality products and linking to products that you’ve used, or you know are good quality and have good reviews. Otherwise, your audience can lose trust and faith in your judgement and advice.
You’ve all read those posts – and maybe even written them yourself – the “Why You MUST Visit X Destination” post.
With the right headline, it can be a bit clickbaity – if that’s what you’re after. But it’s a great one that tourism boards often like to share with their audiences too – so don’t forget to tag the local agency.
The Inspiration post is another goodie which can gain serious traction.
It can come in different formats. Perhaps it’s a collection of quality travel photographs showcasing or even previewing a destination. Think bucket-list style posts.
Or perhaps it’s about how an experience such as living abroad changed your life, made you think, or even made you depressed, such as when a major disaster like an earthquake strikes in your home country.
These posts can take many shapes and forms. What is inspiring your right now? What is challenging you?
Like the inspirational post, this one can boost you into travel blogging stardom if done correctly. It requires a blunt, straight up attitude and a blogger who doesn’t care what anyone thinks.
Maybe it’s why you’ll never return to a particular country.
Maybe it’s hitting back in the face of stereotypes.
Perhaps you’re sick of people’s perceptions that you have rich parents or are living off an inheritance.
Or maybe you just need a darn good rant about the shit that happens when travelling.
The Straight Up/No BS Post can also be highly entertaining. It can resonate with people – but can also cause division. Often this post is the one that attracts the most amount of backlash – so use it wisely and be prepared for the BEST and WORST comments of your blogging career.
Liz Carlson of Young Adventuress is a great example of straight up talk. Here’s a fabulous rant she wrote on why she hates being called ‘lucky.’
So there you have it folks – how to get come up with multiple travel blog post ideas for one trip. You don’t have to do them all for every destination – but if you’re stuck for ideas, start thinking outside the box.
DISCUSS: What are your favourite types of travel blog posts to read and write? Do you have any go-to topics you write for every trip? How do you come up with new travel blog post ideas?